HEUR Thickener Supplier Malaysia
- Also known as
- HEUR
- Hydrophobically Modified Ethylene Oxide Urethane
- Hydrophobically Modified Ethoxylated Urethane
HEUR thickener is a nonionic associative rheology modifier used in water-borne coatings, inks, adhesives and related systems. HEUR denotes hydrophobically modified ethylene oxide urethane, and the chemistry is also described in explanatory copy as a polyurethane thickener or associative thickener without treating those broader classes as aliases.
Commercial HEUR grades are commonly selected by their shear response rather than by one universal specification. Mid-shear KU builders, high-shear ICI builders and balanced rheology types can influence flow, levelling, sag resistance, spatter and roller pick-up differently, so the target profile should be stated for the formulation.
HEUR rheology modifiers are used in architectural and industrial paints, wood coatings, primers, printing inks, adhesives, textile printing pastes and compatible construction dispersions. Performance depends on the complete formulation, including binders, surfactants, pigments and other additives, and should be confirmed by the buyer in use.
For a HEUR thickener quotation, send the formulation type, target shear profile, required specification, quantity and delivery location. The proposed grade, packing, documentation and delivery timing are confirmed with the quotation.

- Grade
- mid-shear, high-shear, balanced profile
- Appearance
- aqueous solution or dispersion, dependent on grade
HEUR Rheology Modifier grades and forms
We supply several forms to suit different formulating and dosing setups. If you need a size that is not listed, ask us.
| Grade | Form | Assay | Typical use | Packing |
|---|---|---|---|---|
| Mid-shear build type | aqueous solution or dispersion | — | KU viscosity development with flow, levelling and sag targets assessed in the coating system. | confirmed with the quotation |
| High-shear build type | aqueous solution or dispersion | — | ICI viscosity development for brush, roller and application feel in water-borne formulations. | confirmed with the quotation |
| Balanced rheology type | aqueous solution or dispersion | — | Combined low-to-mid and high-shear profile selection for coatings, inks or adhesives. | confirmed with the quotation |
How to buy HEUR rheology modifier from ChemTrade
Request a quote for HEUR rheology modifier
Use the form below to request a quotation. You can also email sales@chemtrademalaysia.com or send us a message on WhatsApp.
Specifications
| Parameter | Value | Method |
|---|---|---|
| Polymer chemistry | HEUR associative polymer | — |
| Ionic character | nonionic | — |
| Supply form | aqueous solution or dispersion | — |
HEUR Rheology Modifier applications
Common questions about HEUR rheology modifier
What does HEUR mean in a rheology modifier?
HEUR refers to hydrophobically modified ethylene oxide urethane chemistry. It is a nonionic associative thickener used to build and balance viscosity in water-borne formulations.
How do I choose between mid-shear and high-shear HEUR types?
Selection depends on whether the formulation needs stronger KU build, high-shear ICI viscosity or a balanced profile. Include the target flow, levelling, sag, spatter and application properties with the enquiry.
Is a HEUR thickener the same as a cellulose ether thickener?
No. HEUR is an associative polyurethane-type rheology chemistry, while cellulose ethers and mineral thickeners use different thickening mechanisms and should remain separate product selections.
What information is required for a HEUR thickener quotation?
Send the formulation type, current rheology system, target shear profile, quantity and delivery point. The proposed grade, specification, packing and timing are confirmed with the quotation.
